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LA Times writer Joel Stein defends the upcoming Cavemen sitcom, based on the Geico commercials, which was picked up for the fall schedule when Stein’s own pilot was not:

“[Creator Joe] Lawson’s great artistic crime is that he took a concept for a medium that sells things and shifted it to a medium whose purpose is to get people to watch the medium that sells things.”

He also says “an entertaining commercial is just as legitimate as any other form of entertainment,” a bold statement, but tell me this doesn’t blow your socks off: